Data-Driven B2B Email Marketing: Insights and Stats for 2024 [Infographic]

 

Most Important Email Marketing Stats

1. Email marketing boasts an ROI of 4200%, equating to $42 for every $1 invested (Statista).
2. Revenue from email marketing is projected to hit $17.9 billion by 2027 (Statista).
3. 93% of B2B marketers utilize email for content distribution (CMI).
4. Mobile devices account for 41% of email opens (HubSpot).
5. Automated emails drive 320% more revenue than non-automated ones (Campaign Monitor).
6. Email marketing outperforms other strategies by 40% in customer conversion rates.
7. Email marketing is primarily used for lead generation (85%), sales (84%), lead nurturing (78%), and customer retention (74%). (Hubspot)

Email Subject Line Statistics

1. 69% of recipients label emails as spam based solely on the subject line (Invesp).
2. 82% of marketers limit email subject lines to 60 characters (Convince & Convert).
3. Subject lines with 6 to 10 words see a 21% open rate (SuperOffice).
4. The word \”Newsletter\” in the subject line reduces open rates by 18.7% (Invesp).
5. Urgent and exclusive subject lines can improve open rates by 22% (Invesp).
6. Including an emoji in subject lines can boost click-through rates by 28% (Litmus).

Email Segmentation and Personalization Statistics

1. Personalized emails have an average open rate of 18.8%, compared to 12.1% for non-personalized emails (Statista). 
2. Segmented email campaigns led to a 760% revenue boost (Campaign Monitor). 
3. 66% of marketers tailor emails using age data. 
4. Segmentation increases email open rates by 39%, with revenue, deliverability, and leads up by 24%, and transactions rising by 18% (Superoffice). 
5. Over 80% of customers are more likely to purchase after a personalized experience (Litmus).

B2B Email Marketing Statistics

1. 73% of B2B marketers find email the most effective way to reach prospects. 
2. 77% of B2B buyers prefer email as their main contact method. 
3. 93% of B2B marketers use email for content distribution. 
4. 64% of B2B marketers utilize email automation. 
5. The average B2B email open rate is 15%. 
6. 64% of company emails use personalized dynamic content. 
7. B2B marketing emails have a 23% higher click-to-open rate than B2C emails (Backlinko).

Email Automation Statistics

1. Automated emails drive 320% more revenue than non-automated ones.
2. 49% of companies use some form of automation in their email campaigns.
3. 64% of B2B marketers leverage email automation (MarketingCharts).
4. The top benefits of email automation are:
   1. Saving time (30%),
   2. lead generation (22%), and
   3. increased revenue (17%) (GetResponse).

Email AI Usage Statistics

1. 95% of marketers using generative AI for emails find it \”effective,\” with 54% calling it \”very effective\” (HubSpot, 2023).
2. 41% of marketers report AI drives higher email campaign revenue (Litmus).
3. AI has improved click-through rates by 13.44% (Returnpath).
4. 10% of email marketing teams currently use AI for email copywriting (Litmus).

Email Marketing Statistics & Benchmarks by Industry

Technology Services

1. Open Rate: 21.25%
2. Click Rate: 3.22%
3. Bounce Rate: 9.46%

Retail

1. Open Rate: 33.57%
2. Click Rate: 1.11%
3. Bounce Rate: 8.41%

Dining & Food Services

1. Open Rate: 38.58%
2. Click Rate: 0.98%
3. Bounce Rate: 10.01%

Real Estate

1. Open Rate: 34.91%
2. Click Rate: 1.33%
3. Bounce Rate: 13.67%

Education

1. Open Rate: 40.91%
2. Click Rate: 2.41%
3. Bounce Rate: 9.44%

Source: Hubspot, Litmus, Statista, Convince & Convert, SuperOffice, Invesp, CMI, ReturnPath, MarketingCharts, Statista